As TikTok’s global rise is proved to be a competitor among all applications, the other companies in the tech industry have made changes to their platforms following the competition.
Snapchat, a multimedia messaging app, has started working to make a level with TikTok in international market.
However, the new features added by Snapchat will definitely go a long way towards helping it stay relevant in an increasingly competitive social media landscape.
The social media platform started off with an experiment in Australia and New Zealand that allowed users to add popular music as background music for their Snaps.
Also, this proves to be a big success as the new feature by Snapchat will roll out globally to all iOS users that have the apps on their phones.
The company is trying to innovate by testing out a brand new feature that might allow users to make their own sounds that they can add to their Snaps.
The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos.
What is Snapchat and how to use it?
Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed.
Moreover, it’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends.
A Snap is a picture or video you send through the app to one or more of your friends. A video snap can be a maximum of 10 seconds long. Snaps are deleted once they’ve been viewed by all recipients, unless you add them to your Story, in which case they disappear after 24 hours. Unopened Snaps are deleted after 30 days.
The Stories section of Snapchat showcases photos and videos that you like to share with all your friends.
Custom Stories allow groups to create Stories together. You can choose to create a Group Story, which allows specific people to contribute Snaps, which allows your friends—friends of friends—to contribute Snaps to a story as long as they are at a specific place.
If you and a friend Snap each other within 24 hours for three consecutive days, you’re on a Snapstreak. You’ll see a flame emoji next to your friend’s name, with a number indicating how many days you’ve kept the streak going for.
Snapchat lenses allow you to add animated special effects to your photos or videos. Unlike filters, you use lenses while you are taking a Snap.