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Starting July 20, residents in the United Arab Emirates (UAE) have been informed that sharing Netflix passwords beyond their homes is no longer permitted, as reported by Khaleej Times.
As part of a larger effort to tackle password sharing, Netflix has implemented a new regulation prohibiting users in the UAE from sharing their passwords beyond their homes. A Netflix customer service representative has verified the implementation of this policy, as reported by the Khaleej Times. The rule took effect on July 20.
As per the Netflix representative, the new rules allow only individuals residing in the same home to share passwords and access the same Netflix account. Sharing passwords beyond the household is no longer permitted.
In order to enforce these rules, Netflix will monitor the WiFi networks and IP addresses of devices connected to each account.
Netflix has implemented the same policy in India, where the company has started reaching out to customers who share their accounts outside of their households.
Before implementing these restrictions in the UAE and India, Netflix had already implemented similar measures in more than 100 countries, including prominent markets like the United States, United Kingdom, France, Germany, Australia, Singapore, Mexico, and Brazil, as reported by Mashable.
Netflix has introduced a new feature that enables paying customers to add an extra member from outside their household to their account, but this comes with an additional monthly fee.
According to Mashable, the process of transferring a profile to a new account while preserving viewing history and personalized recommendations has been made user-friendly.
Earlier this year, Netflix initiated a crackdown on password sharing in the US, its largest market, as part of its efforts to boost revenue.
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