Mark Zuckerberg announces that 30 million users have joined Threads on its first day.
Threads is positioned as a friendly competitor to Twitter, acquired by Elon Musk.
Industry experts believe Threads could attract dissatisfied Twitter users.
Mark Zuckerberg, the CEO of Meta, announces that 30 million users have joined Threads, the newly launched app, on its first day.
Threads is positioned as a “friendly” competitor to Twitter, which was acquired by Elon Musk. Industry experts believe that Threads may appeal to disgruntled Twitter users who are dissatisfied with recent platform updates. The app allows users to post messages of up to 500 characters and offers several features reminiscent of Twitter.
Mark Zuckerberg emphasized the importance of maintaining a “friendly” atmosphere on the Threads platform, highlighting that this approach will be crucial for its success.
In response, Elon Musk expressed his preference for the occasional criticism on Twitter rather than participating in the seemingly superficial content on Instagram.
When questioned about the potential of Threads surpassing Twitter in popularity, Zuckerberg stated that while it may take time, he envisions a public conversations app with over 1 billion users.
“Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
The launch of Threads has received positive feedback online, with one individual expressing to the BBC that they view the app as a valuable competitor to Twitter that is much-needed in the market.