A biscuit ad has become a talk of the town as Pakistan Electronic Media Regulatory Authority (PEMRA) issued a notice to broadcasters and advertisers to make sure the commercials are “thematically in line” with the product being marketed.
Several celebrities have reacted to the move and have criticized the authority for needless moral policing. Celebrities including Ushna Shah, Anoushey Ashraf, and Ahmed Ali Butt have expressed their opinion regarding the matter.
Cute how in a country where the most searched thing on the web is porn, one little twirl in a traditional dress is offending the saviours of piety. How do their minds even register such stuff? Someone send them on a vacation abroad and help them see the world.
— Anoushey Ashraf (@Anoushey_a) October 6, 2020
The dance isnt vulguar, shes fully clothed.. Is there something I'm missing? Why isnt anyone talking about the more important issue: we dont have enough Gluten-Free variety in cookies. 🍪 Also, #bantollingtonmarket
— Ushna Shah (@ushnashah) October 6, 2020
On the other hand, writer and producer George Fulton has also commented on the move. He tweeted, “This biscuit ad with @MehwishHayat that is shocking people seems to have passed me by. Can anyone send a link to it? How shocking is it? Is it as shocking as senators burying women alive, or children being abused by clerics? If not, I think we have other priorities to focus on?”
This biscuit ad with @MehwishHayat that is shocking people seems to have passed me by? Can anyone send a link to it? How shocking is it? Is it as shocking as Senators burying women alive? Or children being abused by clerics? If not, I think we have other priorities to focus on?
— George Fulton (@GeorgeFulton1) October 6, 2020