Taco Bell reintroduces fan-favorite Mexican Pizza following social media uproar & petition

Taco Bell reintroduces fan-favorite Mexican Pizza following social media uproar & petition

Synopsis

The decision of Taco Bell to eliminate its fan-favorite Mexican Pizza sparked an outpouring of support on social media that has lasted over a year and includes a petition with over 200,000 signatures.

Taco Bell reintroduces fan-favorite Mexican Pizza following social media uproar & petition

Taco Bell

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The decision of Taco Bell to eliminate its fan-favorite Mexican Pizza sparked an outpouring of support on social media that has lasted over a year and includes a petition with over 200,000 signatures.

Due to the pandemic’s issues, several eateries had to reduce their menus. In most cases, it was a smart move designed to streamline operations and labour in a high-pressure situation.

Those fans can celebrate today, as Taco Bell has announced that their trademark Mexican Pizza will return on May 19.

They can also relax knowing that this is a long-term move.

The firm stated in its initial announcement of the Mexican Pizza’s elimination in September 2020 that it will assist the network meet its commitment to sustainable packaging. In the United States, Mexican pizza packaging accounts for more than 7 million pounds of paperboard material every year.

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The firm stated in an emailed statement that the product will continue to be provided in a paperboard box, but that it urges people to recycle it.

“As always, it is important to review the materials accepted at your local municipality to confirm recyclability,” a spokesperson said, adding, “Taco Bell continues to diligently work to achieve sustainably commitments while delivering delicious food innovations that fans crave.”

The company also stated that its team worked “to streamline operations and ingredient sourcing and ingredient sourcing and leave a lighter footprint at the same time” in preparation for the relaunch. The company didn’t provide any additional information about the ingredient sourcing changes, but said the product’s return was accelerated by progress toward the company’s sustainability goals, such as a recycling programme pilot that aims to keep more than 8 billion sauce packets out of landfills each year.

It’s safe to infer that the product sold well for the business, based on the volume of fan complaints and their efforts to get Mexican Pizza back. Their pent-up demand should generate a lot of traffic right away.

“Our menu is full of fan-favorites, but the Mexican Pizza is at the top of that list. From its flashy introduction to menus in 1985 as ‘Pizzazz Pizza’ to its inspiration behind the creation of infamous jingles, Mexican Pizza has a long history with the brand and I’m glad we could give fans what they crave and bring our classic Mexican Pizza back home where it belongs,” CEO Mark King said in a statement.

The return of Mexican Pizza, on the other hand, is good news not only for Taco Bell’s dedicated fans and, most likely, the company’s bottom line, but also for the quick-service category as a whole. The Mexican Pizza (formerly known as “Pizzazz Pizza”) was first served in 1985 and has since been a staple on the menu. It has a simple innovation–crisp pizza shells, refried beans, a layer of meat, pizza sauce, cheese, and tomatoes–and can be purchased for $4.49. (about 60 cents more than its price two years ago).

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It’s also available as a vegetarian option, which has helped the business establish itself as a viable option for vegetarians (who are growing in number).

Taco Bell is advertising the return of its Mexican Pizza with a TikTok (along with a tweet) from Grammy Award-winning hip hop artist Doja Cat, who began collaborating with the business in February for its Super Bowl marketing. Doja Cat has also been a vocal supporter of the product, releasing a TikTok rap about it in March with the lyric, “Mexican pizza is the pizza for you and me.”

Taco Bell is also rewarding select petition participants and additional fans who tweet “#IBroughtBackTheMexicanPizza” with exclusive merch that says the same thing.

It’s worth mentioning that Taco Bell’s fervent supporters also helped bring back potatoes over a year ago, after they, too, were reduced early in the pandemic. One of the main reasons for the potato relaunch, according to a representative at the time, was fan response. In comparison, the potato petition received only 23,000 signatures, compared to the 200,000-plus signatures on the Mexican Pizza campaign.

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