Beware! Facebook users will not be allowed to post deepfake or fake videos.
Facebook will now restrict users not to post misinformation. The decision has been taken to avoid the spread of fake data or misinformation before the US election 2020.
Deepfakes involves artificial intelligence to deepfake; make it appear as any influential personality is saying or doing something they did not in actual.
Deepfakes of Kim Kardashian, former US President Barak Obama, CEO Facebook Mark Zuckerberg, lawmakers, and others have been already created.
In May last year, a video of Nancy Pelosi got viral which showed that she said things while she was drunk. However, it was found that the video was deepfaked.
Vice President of Facebook global policy management Monika Bickert stated in the company blog post, “While these videos are still rare on the internet, they present a significant challenge of our industry and society as their use increases,”
“Our approach has several components, from investigating Al-generated content and deceptive behaviors like fake accounts to parenting with academia, government, and industry to exposing people behind these efforts.”
As per the new policy, Facebook will not allow videos edited or synthesized through technology such as AI. However, videos of satire or parody will be allowed.