Social media giant Facebook was testing Instagram Reels since a long time in few countries including Brazil, Germany, and France. The feature now arrives in India. This is the best time to bring Reels to the country as the government put a ban on TikTok and demand for short video platform has spiked.
Reels will be available for users in India soon. Currently, Instagram Reels feature is being tested in India, and on the basis of the response will be rolled out to each and every user in the days to come.
With TikTok banned in India, homegrown short video apps such as Roposo, Mitron, Chingari, Sharechat, and others are gaining wide popularity and millions of users every day.
Facebook will also use this golden opportunity to attract 200 million TikTok users to Reels.
Reels is not a separate app like others but it is just an extra feature inside the Instagram application. Through which millions of Instagram users in India will likely have the opportunity to try the feature.
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How to create Instagram Reels
Reels will be available for users in India from today. As this is just a test not all users might receive the update.
- Head over to Google Play store and App store and check if a new update is available. If yes, then install the update.
- After successfully updating the app open the Instagram camera.
- Reels option will be available right next to Boomerang, Superzoom, hands-free, and layout.
- Click on Reels and select audio from the Instagram Music library. Facebook has partnered with prominent music labels to provide a vast collection of songs to users.
- Similar to TikTok, Reels also come with an option to record original voice besides lip-syncing.
- Reels also let users add AR effects and provide options like Timer, Speed to edit videos as required before sharing. Reels also let users re-record a video and even delete it if needed.
- After creating the video, users can choose to share it with either their followers or everyone on Instagram. Reels can be shared to Feed as well as Explore so everyone on Instagram can view it.
Users with a Public Instagram account will be able to share Reels on Explore. This will build a better chance for the Reel to be seen and discovered by the wider Instagram community. Private account holders will be able to share Reel to Feed with followers or as Stories or DM.
Reels was first launched in Brazil in late 2019 where it’s called Cenas. Users can add special effects such as animations, stickers, background music, audio snippets, and more to their short videos.