Samsung Freestyle Plus brings AI-powered projection anywhere

Sleek, cylindrical design, 360-degree audio, and AI-enhanced visuals make the Freestyle Plus a versatile entertainment hub.

Samsung Freestyle Plus brings AI-powered projection anywhere
Samsung Freestyle Plus brings AI-powered projection anywhere

Samsung has launched its latest innovation, the Freestyle Plus, a portable projector engineered to deliver a cinema-quality experience in any space.

Unveiled just ahead of CES 2026 in Las Vegas, the Freestyle Plus fuses sleek portability with advanced AI technologies, streamlining setup while dramatically enhancing image fidelity.

The device preserves the signature cylindrical design of its predecessor, allowing effortless rotation and mobility. It can project onto ceilings, walls, or floors, with 430 ISO Lumens ensuring crisp and vibrant visuals in everyday lighting conditions.

Audio performance is equally impressive, thanks to a 360-degree speaker that can seamlessly sync with Samsung sound bars, producing rich, immersive soundscapes.

At the heart of the Freestyle Plus lies cutting-edge AI functionality. The AI OptiScreen intelligently optimizes visuals for any surface, while real-time focus minimizes blur during movement.

3D Auto Keystone automatically adjusts projections on uneven surfaces, and Wall Calibration eliminates distracting color distortions and patterns.

Samsung also introduces the Vision AI Companion, granting users conversational control through Bixby and other AI-driven features, transforming the way content is navigated and interacted with.

Although pricing and availability remain under wraps, early reactions suggest the Freestyle Plus could emerge as a formidable alternative to conventional televisions, offering unmatched flexibility and smart functionality.