Pakistani actress Ayesha Omar has started a new venture as she launched her own skincare brand “Ayesha O Beauty” on International Women’s Day.

Taking to Instagram, the Bulbulay actress revealed that “For the past few months, I’ve been working on something very close to my heart. It is the outcome of a personal journey. A journey that me and my family embarked on many years ago. A journey that unites one back with one’s roots. A line of skincare products, developed after a great deal of thought, belief, research and testing.”

Detailing about the skincare products, Ayesha said,

” These products have been created with all-natural ingredients, from organic sources, and a lot of love. Love for the universe, love for the earth, love for our bodies, love for each other and love for our Creator. I believe in nature being our guide, and it’s immense power to heal, nurture, rejuvenate and sustain us.”

She concluded by saying,

“I hope you enjoy using these products, as much as I am and I hope the results give you as much happiness as they are to all those who have been using them for the past few weeks!”

Pakistani superstar Mahira Khan also wished the Zindagi Gulzar Hai actress for her new venture.

Many Pakistani celebrities have launched different clothing, skincare and beauty brands; including Marwa and Urwa Hocane, Aiman and Minal Khan, Komal Rizvi, and many more.