• NBA Hall-of-Famer Gary Payton has joined forces with Hennessy, the NBA’s Official Spirit, to assist the brand’s Unfinished Business programme.
• Hennessy has collaborated with the NBA to expand the scope and effect of their Unfinished Business initiative.
• Donating $2.5 million to minority-owned small businesses in communities around the country.
• Unfinished Business is a long-term Hennessy effort that has provided more than $7.5 million in funds to assist minority-owned small businesses in overcoming COVID-19 problems.
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NBA Hall-of-Famer Gary Payton has joined forces with Hennessy, the NBA’s Official Spirit, to assist the brand’s Unfinished Business programme. Hennessy has collaborated with the NBA to expand the scope and effect of their Unfinished Business initiative, donating $2.5 million to minority-owned small businesses in communities around the country.

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Unfinished Business is a long-term Hennessy effort that has provided more than $7.5 million in funds to assist minority-owned small businesses in overcoming COVID-19 problems. Hennessy is highlighting 75 Unfinished Business awardees who are going above and beyond to create an impact in their communities in honor of the NBA’s 75th anniversary.

When asked about the partnership, Payton said, “It means a lot to me. All these small business owners put their life savings into this, then the pandemic hit and forced so many businesses to shut down. I walk through downtown Oakland and I see businesses I’ve been going to for 10-15 years boarded up because of the pandemic and not being able to afford things like their mortgage or employee salaries.”

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On his specific goal with this partnership, Payton said, “We’re trying to get people back on their feet and help businesses re-open and stay open. Hennessy had already given more than $5 million through their Unfinished Business program, but they partnered with the NBA to give another $2.5 million to bring the total to $7.5 million in the NBA’s 75th Anniversary. I’m excited to work with them because I’m passionate about helping small business owners and I’ve been there. I’ve seen my businesses fail, but I also had more means than some of these small business owners who are struggling to keep their doors open. I’m proud to work with Hennessy and the NBA to help get these businesses back on their feet.”