From an underdog to a leader in the industry, Hyundai has undergone a remarkable transformation. Despite initial perceptions of cheap and unreliable cars in the late 1980s and 1990s, Hyundai persevered, continuously improving their vehicles.

Today, Hyundai, along with Kia and Genesis, competes strongly and holds the title of the world’s third-largest automaker. They sell millions of vehicles annually and are a major player in the electric vehicle market, ranking second in the US.

Their success stems from relentless improvement, a focus on quality, hiring top talent, and embracing innovation. Hyundai is also venturing into futuristic technologies, evident in their Singapore center exploring robotics, self-driving cars, and flying taxis.

Hyundai’s global leader sees the company not just as a car manufacturer but as a technology company pushing the boundaries of what’s possible. However, challenges like car thefts, recalls, and navigating union relations in the US are part of their journey.

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