If you’re not yet familiar with WhatsApp Channels, let Gadinsider keep you updated on the latest social media developments.

WhatsApp Channels is a newly launched feature geared towards meeting the marketing needs of business users on WhatsApp. Since its sneak peek by tipsters, it has gained popularity among both WhatsApp and non-WhatsApp users.

This feature allows a single user to reach a large audience by sending bulk messages, serving as a broadcast tool for businesses looking to expand their reach on WhatsApp.

Given the increasing competition in the commercial sector, many are interested in creating their own WhatsApp Channel for easier marketing.

Follow these steps to create a WhatsApp Channel on your Android or iOS device:

How to create a WhatsApp Channel on Android:

1. Open WhatsApp (Business) on your Android device and go to the Updates tab.
2. Tap the “+” icon and select “New channel.”
3. Follow the on-screen prompts.
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4. Add a channel name and customize it with a description and icon.
5. Click “Create channel” to finish.

How to create a WhatsApp Channel on iOS devices:

1. Open WhatsApp on your iOS device and go to the Updates tab.
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2. Tap the “+” icon and select “Create Channel.”
3. Follow the on-screen prompts.
4. Add a channel name and customize it with a description and icon.
5. Click “Create channel” to complete the setup.