Several powerful celebrities including Kim Kardashian, Katy Perry, Leonardo DiCaprio and other announced to join the 24-hour boycott Instagram campaign.

During the boycott, celebrities will freeze their Instagram accounts, abstaining from sharing photos and posting.

This campaign is part of a protest to pressure the Facebook, the world’s biggest social firm, to fight hate and disinformation.

All the stars have expressed support for the freeze organized by “Stop Hate for Profit”, a coalition calling on Facebook, which owns Instagram, to change.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation — created by groups to sow division and split America apart”, posted Kim Kardashian, who has 188 million followers on Instagram.

I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart pic.twitter.com/XkxzABn7qw

— Kim Kardashian West (@KimKardashian) September 15, 2020

Actress Kerry Washington posted: “It’s up to Facebook and other social platforms to stop the amplification of hate and the undermining of democracy.”

Moreover, Singer Katy Perry is also among celebrities for the boycott campaign.

See more

American actor Mark Ruffalo posted: “Facebook makes billions in advertising dollars while allowing hate to thrive on its platform. It’s time to hold them accountable for its inaction. Today, I am “freezing” my Instagram account for 24 hours. Join me and tell Facebook to #StopHateForProfit”

Facebook makes billions in advertising dollars while allowing hate to thrive on its platform. It’s time to hold them accountable for its inaction. Today, I am “freezing” my Instagram account for 24 hours. Join me and tell Facebook to #StopHateForProfit https://www.bolnews.com/entertainment/2020/09/boycott-instagram-several-celebs-freeze-accounts-to-fight-hate/amp/ pic.twitter.com/1PlxsBTgTO

— Mark Ruffalo (@MarkRuffalo) September 16, 2020

Facebook has come under heavy pressure from activists, governments and companies that advertise on its platforms for tougher action on promoting discrimination, hatred or violence.

The company has pointed to its efforts to take down accounts associated with extremist groups and its moves to fight misinformation ahead of the November 3 US presidential election.