Netflix has added a new documentary and this time looking at trail and claims against fashion brand Abercrombie & Fitch, White Hot, The Rise & Fall of Abercrombie & Fitch
Brand was introduced in 1892, was originally created for outdoorsmen, but after it was bought by The Limited in 1988, it began choosing the young adult market and grew into one of the largest clothing brands in the US.
Mike joined brand in 1992 and he was the CEO until 2014 when he resigned after following a number of controversies around discriminatory hiring practices and distasteful marketing.
He was behind the now-infamous interview with Salon, he said Abercrombie’s clothes were meant to be worn by “cool” people and not unattractive or overweight buyers, saying: “Are we exclusionary? Absolutely.”
He has also apologized for the 2006 interview, where he said, “We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics.”
Mike is the former CEO of Abercrombie & Fitch, was responsible for re-establishing the clothing company and developing its modern brand image.
Mike was born in Oklahoma in 1944 but grew up in Los Angeles, his father had owned Party Time, a chain of party supply stores.
Mike went to business school, and preceded to joining Abercrombie & Fitch, he also worked at a number of brands, which in include his work with Allen Questrom and Millard S Drexler.
In 1984, Jeffries founded Alcott & Andrews, a brand targeted at career women. In 1989 it closed after bankruptcy, which was attributed by industry executives to over-expansion. After that he took a role at Midwest clothing chain Paul Harris, before joining A&F in 1992.
In 2014, Jeffries stepped down as A&F CEO due to extensive criticism of the company’s performance and 11 straight financial quarters of negative company comparable-store sales.
After leaving Abercrombie & Fitch, Jeffries kept pretty low profile.
