• Zac Efron worked with Kodiak Cakes  and starred in a recent campaign alongside Tank the bear.
• he has drawn criticism from PETA for appearing in a commercial that features a bear
•  PETA  slammed the decision to use a bear that has spent its whole life in captivity for the images.

Zac Efron has drawn criticism from PETA for appearing in a new commercial that features a bear kept in captivity.

After filming an advertisement with a held bear, Zac Efron finds himself in hot water.
The 34-year-old Baywatch actor worked with Kodiak Cakes as their Chief Brand Officer and starred in a recent campaign alongside Tank the bear.

Efron was also seen posing near the bear as part of promo campaign for the brand’s ‘Keep it Wild.’

While the money raised will go to a good cause, animal rights organization PETA (People for the Ethical Treatment of Animals) slammed the decision to use a bear that has spent its whole life in captivity for the images.

According to TMZ, PETA US’s Foundation Director of Captive Animal Welfare, Debbie Metzler, shared the statement, ‘It’s hypocritical to exploit one animal to potentially help another.”