Advertisement

Kanye West officially ends his Yeezy contract with Gap

  • Web Desk
  • Share

Kanye West

Kanye West officially ends his Yeezy contract with Gap

Advertisement
  • Kanye West has officially ended his Yeezy contract with Gap.
  • The rapper claims that the retail giant failed to deliver on promises.
  • Gap CEO Mark Breitbard refuted the rapper’s claims in an email
Advertisement

Kanye West has officially ended his Yeezy contract with Gap after two years over claims that the retail giant failed to deliver on promises.

The rapper had previously threatened to walk away from the agreement because of his dispute with Adidas, which has been working with Ye’s fashion line for ten years.

According to The Wall Street Journal, the legal counsel for the author of the hit song “Praise God” informed Gap in writing of the end of their relationship and claimed that Gap had broken their contract.

Gap “was required to sell 40% of the Yeezy Gap assortment in brick-and-mortar retail stores during the third and fourth quarters of 2021” and declined to do so, the memo read.

It went on to add that the retailer promised “to open as many as five retail stores dedicated to showcasing Yeezy Gap products by July 31, 2023,” but no such measures were taken.

The president and CEO of Gap Brands, Mark Breitbard, acknowledged the partnership had ended in an email obtained by a magazine but refuted the rapper’s claims.

Advertisement

Also Read

Queen Elizabeth was forgiven by Kanye West for her yeas of racism

Kanye West posted about Queen after her demise He says he is...

Advertisement
Read More News On

Catch all the Business News, Breaking News Event and Latest News Updates on The BOL News


Download The BOL News App to get the Daily News Update & Live News.


Advertisement
End of Story
BOL Stories of the day
Chinese actor Yu Menglong passes away at 37 in tragic fall
Fawad Khan’s Aabeer Gulaal finally set to release worldwide today
Spotify enters new tech era with lossless listening
Justin Bieber captures adorable moment with son Jack
Over 1,500 film industry figures call for boycott of Israeli cinema institutions
TikToker Dania Shah’s husband Hakeem Shahzad arrested for throwing dance party
Next Article
Exit mobile version