• The founder of Dauntless PR, believes that this leak may turn out to be a blessing in disguise.
• Prince Harry and the Duchess of Sussex ‘like to be in control of their own narrative.’
• “I don’t think the leak will seriously damage their PR strategy,” she says.

Prince Harry is reportedly being asked to ‘be more thankful’ for the leak of his memoir because it ‘provides substantial publicity.’

Luana Ribeira, the founder of Dauntless PR, brought this opposing viewpoint to light.

Ribeira believes  “One thing that has always been clear is that the Duke and Duchess of Sussex like to be in control of their own narrative.”

“One of the driving forces behind their decision to leave the UK was their desire to take charge of their own destiny rather than remain a cog in the well-oiled machine of the Royal Family.”

However, she believes that this leak may turn out to be a blessing in disguise.  “There will still be plenty more headlines once the book is officially released so I don’t think the leak will seriously damage their PR strategy.”

“In fact, it might even give them two bites of the cherry – substantial publicity now, in addition to the planned media coverage which will still inevitably result from the official launch.”

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