• Adidas is burning $500 million worth of unsold Yeezy after Kanye West split.
• Adidas may resort to the extreme measure of setting Kanye West’s $500 million worth.
• The German shoe company is currently considering solutions to their problem.

In the event of severe losses, Adidas may resort to the extreme measure of setting Kanye West‘s $500 million worth of unsold Yeezy merchandise on fire. A few of analysts put the product mass at $300 million and $500 million. According to the Financial Times, the corporation may experience profit losses of up to $1.3 billion as a result this year.

Wedbush analyst Tom Nikic told the Washington Post that the Yeezy brand was bringing in close to $2 billion in revenue annually, adding that this is what makes it so remarkable. “The abruptness with which it happened” and “the truly huge, substantial component of (Adidas’s) business.” The German shoe company is currently considering solutions to their problem with the Yeezy stockpile.

It was suggested that the product be sold at a discount, that the shoes be rebranded, or even that the sneakers be burned. The company advises calling the Yeezys “dead Yeezys” and offering them at a discount if they are sold without a label.

“It could backfire on them from a PR perspective. It would still look like they were profiting off of a collaboration with someone who made blatant antisemitic statements.” While Adidas also considered product liquidation. Liquidating products in retail points to offloading product surplus to warehouses, particularly in developing countries, to sell the product for cents on the dollar.

“Almost everything you can imagine that is manufactured in the world is sold somewhere, somehow, at some price,” Mark Cohen, Columbia University’s director of retail studies, told the prominent paper. “The abruptness with which it happened” and “the truly huge, substantial component of (Adidas’s) business.”

The German shoe company is currently considering solutions to their problem with the Yeezy stockpile. It was suggested that the product be sold at a discount, that the shoes be rebranded, or even that the sneakers be burned. The company advises calling the Yeezys “dead Yeezys” and offering them at a discount if they are sold without a label.

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