• The box office for 80 For Brady by Paramount Pictures, which had a strong opening weekend domestically with $12.5 million in revenue.
• The movie 80 For Brady succeeded in reaching its goal of appealing to an older audience.
• It garnered a 4.5-star rating on PostTrack and an A on CinemaScore.

The box office for 80 For Brady by Paramount Pictures, which had a strong opening weekend domestically with $12.5 million in revenue, was second only to Knock at the Cabin’s $14.2 million. In the footsteps of films like Book Club, Las Vegas, and The Best Exotic Marigold Hotel, 80 For Brady has fared brilliantly and became a remarkable success for Paramount Pictures despite being aimed at older audiences.

Before the movie ultimately opened with Thursday previews, it had a few Saturday, January 28 limited sneak previews, a special screening on Tuesday, January 31, and a screening on Wednesday, February 1. The movie 80 For Brady succeeded in reaching its goal of appealing to an older audience because most of its viewers are over the age of 55. 80 Brady, which also aimed to appeal to an older demographic, is following in the footsteps of Going in Style and Book Club, as seen by its $12.5 million profit.

To put 80 For Brady’s earnings in perspective, Book Club brought in $13.5 million, while Going in Style brought in $11.9 million. Additionally, 68% of the audience was female whereas just 32% of the crowd was male. 86% of those who watched 80 For Brady gave it positive feedback, with 70% praising it and 37% saying it exceeded their expectations. It garnered a 4.5-star rating on PostTrack and an A on CinemaScore.

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