Jeff Bezos Blue Origin successfully carried out its fourth crewed spaceflight Thursday, a ten-minute ride beyond the planet´s atmosphere and back again.

The New Shepard rocket blasted off from the company´s Launch Site One base in west Texas at 8:58am local time with six crew members.

The crew included Gary Lai, chief architect of the New Shepard program, plus five paying customers.

Read More: Bezos’ Blue Origin completes third crewed space flight

Lai´s inclusion came after comedian Pete Davidson, the boyfriend of reality star Kim Kardashian, canceled his participation without disclosing a reason.

After launch, the reusable, zero greenhouse gas emissions rocket landed vertically at a pad, while the capsule continued soaring, crossing the Karman line that marks the start of space, 100 kilometers (62 miles) high.

Blue Origin´s past flights have included its founder Bezos as well as Star Trek icon William Shatner.

The space tourism sector is finally taking off after many years.

Lai told reporters that “Someday you´re going to see us launching every single week,”

Elon Musk´s SpaceX is targeting next week to fly three tycoons and a former astronaut to the International Space Station on the Axiom-1 mission.