American reality TV star and Hollywood model Kim Kardashian West has labelled as racist for calling a black shade nude which was donned by the Black model in an advertisement for its new masks.

Netizens criticized fashionista for her $8 mask as it provided a dark skinned model donning a black mask. Soon after, Social Media users were hurling labels like ‘casually racist’ and ‘culturally out of touch’ towards Kim Kardashian.

One User wrote “What makes this one nude? It just looks like a black face mask. You’re out of touch hun, it’s ok money sometimes will do that to people.”

What makes this one nude? It just looks like a black face mask. You’re out of touch hun, it’s ok money sometimes will do that to people.

Advertisement

— Carlisha Smith (@SmithCarlisha) May 19, 2020

Another user wrote, “LMAO Kim Kardashian describing a BLACK colored face mask as “nude” is peak Kim Kardashian. Y’all continue to give her your coins tho”

LMAO @KimKardashian describing a BLACK colored face mask as “nude” is peak Kim Kardashian. Y’all continue to give her your coins tho 🤷🏽‍♀️

— 𝖒𝖎𝖑𝖊𝖓𝖆🌒 (@miiillss) May 20, 2020

Some People are also criticizing Kim for selling a face Mask at high rates.

When the entire planet is helping make face mask, #KimKardashian is profiting by selling mask to her ignorant followers. This is pathetic and selfish @KimKardashian

— suited_goose (@SuitedGoose) May 18, 2020

so kim kardashian is now selling face mask in 5 diff colours for $25???🙄

— muskan ):) (@flirtheart) May 17, 2020

Amid the ongoing coronavirus crisis Kim has launched face masks collection in different skin colors.