KARACHI: Alibaba Group, a worldwide partner of the International Olympic Committee (IOC), has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for broadcasting and media professionals at the Olympic Games Tokyo 2020, according to media reports.

The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Centre (IBC) and Main Press Centre (MPC) to engage with each other and exchange social media contact information in a safe and interactive manner during Olympic Games, which all set to open from July 23 (today) and August 8.

Serving as a multifunctional digital name tag, the pin enables users to meet and greet each other, adding people to their friend list, and exchange daily activity updates, such as step counts and the number of friends made during the day. This can be done easily by tapping their pins together at arm’s length, bearing in mind the social distancing measures.

The digital pins also include specific designs of each of the 33 sports on the Tokyo 2020 Programme, which can be unlocked through a list of playful tasks like making new friends. To activate the pin, users simply need to download a Cloud Pin application, and pair it with the wearable device via its bluetooth function.

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