KARACHI: The thirst for new products continues among Pakistani shoppers with 75 per cent saying they like trying new products and some willing to pay even a little more for a product they expect to better, a statement said.

DarazMall has just announced the winners of the 2021 DarazMall Awards, being the leading consumer voted online store. Daraz celebrated this achievement by bringing high achieving brands to light. The awards cover major consumer product categories such as food and beverages, electronics, beauty and personal care and household, the statement said.

The DarazMall awards aim at establishing itself as a key event on the industry calendar and a DarazMall Award trophy to help represent a truly unique, independent stamp of approval, separating the winners from their competitors and opening doors for new business opportunities.

Daraz looks forward to giving professionals from across the industry a chance to celebrate their collective achievements and rewarding market leaders from across the country, it added.