KARACHI: Pakistan’s first asset management company, National Investment Trust Limited (NITL), has launched its presence on Emlaak Financials, which is the country’s first consolidated digital platform for mutual fund investments across the asset management industry, a statement said on Monday.

Emlaak Financials has been launched by ITMinds, which is a wholly-owned subsidiary of the Central Depository Company (CDC) of Pakistan, with the objective to facilitate and promote ease of investments in a digital manner, it added.

Emlaak Financials is a one-stop shop for transparent analytics and comparisons among the funds offered by various mutual fund companies. It offers consolidated portfolio tracking for all clients and facilitates easy digital transactions, including investments, switching and redemptions among the mutual funds.

Describing the objectives of the platform, Adnan Afridi, managing director of NITL, said: “This FinTech solution aims at paving the way for the growth of the mutual fund industry and for promoting financial inclusion in Pakistan at the grassroots level. Emlaak platform will provide a good opportunity to the larger audience for investing in diverse range of NITL funds.”

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