• HSY comes back to claim the title of the greatest designer.
• He announced the impending publication of his most recent collection.
• The announcement was labelled as a tribute to his late mother.

With his most recent collection, Hassan Sheheryar Yasin, also known as HSY, the monarch of Pakistan’s fashion business, comes back to claim the title of the greatest designer in town. The newest HSY collection honours strong women who inspire and appreciate femininity. The 46-year-old designer made an announcement about the impending publication of his most recent collection. Although HSY is informally regarded as the king of couture in Pakistan, his latest collection places more emphasis on the women in his life than on his skills.

HSY made an announcement in which he stressed that every woman has the right to look beautiful and that he hopes to make the dream come true. The announcement was labelled as a tribute to his mother, Rehana, and other brave women like her. Every brave lady can find something in HSY’s upcoming “cheap” holiday collection, which will undoubtedly lift the spirits of the ladies. For International Women’s Day on March 8, the collection will be available in retailers. The haute couture designer delivered an impressive message while surrounded by lavish red flowers in an Instagram video.

“Love. Power. Patience. Courage. Beauty. These are a few words that describe my mother Rehana and a lot of courageous women like her,” he began. “Keeping these lovely sentiments in mind, I have chosen four women for my upcoming collection’s campaign who have influenced us all with not just their artistry but also their bravery and individuality,” HSY added.

HSY emphasised that the collection will be affordable for many in the current times when inflation is on the rise “because looking beautiful is every woman’s right,” catering to women from various walks of life and fashions.

“My collection has been named Rehana and it will be launched on Women’s Day. [It] will be exclusively available to shop at theworldofhsy.com and www.laam.pk only,” HSY concluded.

HSY will collaborate with Pakistan’s biggest fashion discovery platform, Laam Official, to create a chic and budget-friendly collection for women who want to radiate bravery and fortitude.

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