• Netflix is considering raising prices in the US, Canada, the UK, and other regions to boost revenue.
• The company is considering raising prices for subscribers in various regions to boost revenue.
• Netflix plans to monitor global markets and enhance its entertainment offerings before adjusting prices further.

Despite facing competition, Netflix maintains its leading position in the streaming industry. However, to bolster revenue, the company is reportedly considering raising prices for subscribers in the US, Canada, the UK, and potentially other regions this year, according to UBS Securities Analyst John Hodulik.

Netflix’s recent initiative to curb password-sharing, which incentivizes users to obtain individual accounts or pay additional fees for sharing, unexpectedly led to a surge in subscribers. Contrary to expectations of widespread cancellations, the move proved successful. However, reports indicate that the company intends to raise prices soon, suggesting dissatisfaction with its current revenue.

The previous price hike in 2023 saw the basic plan increase from $9.99 to $11.99 monthly in the U.S. Analysts predict another increase this year, as suggested by previous hints from Netflix. Co-CEO Greg Peters mentioned during an earnings call that price hikes were paused during the rollout of the password-sharing program but would now resume. Despite concerns about customer reaction, the increases have been positively received, leading to revenue growth and satisfying shareholders.

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Netflix intends to keep a close watch on global markets, aiming to improve entertainment offerings before making additional price changes. Their approach is straightforward: incrementally raise prices to invest in more content, ensuring both customer happiness and financial success. Essentially, Netflix is sticking to its usual business practices, strategically managing pricing to uphold its market leadership and broaden its content library.