• Prince Harry and Meghan Markle seem to have tarnished their own reputation.
• The Archewell brand has been “totally buried” after Harry’s book.
• Pauline Maclaran says that Archewell is getting completely lost in all of this other stuff.

With their Netflix documentary, book, and numerous interviews, Prince Harry and Meghan Markle may have harmed the royal family, but they also seem to have tarnished their own reputation.

According to Pauline Maclaran, a professor of marketing and consumer research, the couple’s Archewell brand has been “totally buried” in the commotion around the Netflix series and Harry’s book.

Since its publication, Harry’s book “Spare” has sold over a million copies in the US and the UK.

In his book, Prince Harry said that while discussing his relationships with his family following his marriage to Meghan Markle, Prince William physically assaulted him.

Regarding the book, Maclaran stated: “Harry is certainly not going the right away about this. What is getting lost in all of this is the Sussex brand – what is the Sussex brand?

“We know they are not allowed to use Sussex Royal anymore so they set up the Archewell Foundation, with Archewell Productions and Archewell Audio. The deals with Netflix and Spotify tie in with all of that.

“But within all this furore and all of the discussions, all the talk is about the Sussexes, Harry and of course, the ‘Spare’, which are all sort of sub-brands that are floating around.

“You don’t hear a thing about Archewell and it seems that Archewell is getting completely lost in all of this other stuff.

“The Netflix documentary series and Harry’s book, it is very hard to see how they tie in with the aims of the Archewell Foundation, which are to inspire, unite communities and generally focus on compassion.”

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