• In 2016, a young tea seller named Arshad Chaiwala went viral on social media.
• Local photographer Javeria Ali posted a picture of Chaiwala, transforming him into a sensation.
• Chaiwala’s image and charm have made him a global phenomenon.

In 2016, a young and charming tea seller garnered attention after his photo went viral on social media. A local photographer, Javeria Ali, came up with the idea to post a picture of Islamabad’s Chaiwala on the internet. Javeria Ali expressed astonishment upon encountering the blue-eyed, charming tea seller. Arshad Chaiwala became a viral internet sensation after featuring in Javeria Ali’s picture, amassing a huge fan following. People were amazed by his good looks and his blue eyes. Undoubtedly, social media has the power to transform an ordinary person into a star, and Arshad Chaiwala is undoubtedly one of them as he is now a global phenomenon.

Lately, Arshad Chaiwala appeared in Digital Pakistan’s short chit-chat session. In the conversation, he opened up about transforming his local cafe into an international brand.

Talking about it, he said, “I always wanted to launch my brand, although, I was satisfied with my small cafe in Islamabad but the reason behind launching the international franchises was to take Pakistan on an international level as I didn’t see any Pakistani brand going international since its inception, that is why I launched and expanded my brand within six months. Also, I wanted to create jobs for people. I have multiple franchises and will open more”.

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