For the first time in history, Lahore’s Gaddafi Stadium will turn pink as the Pakistan Cricket Board (PCB) joins hands with Pink Ribbon to create awareness about breast cancer, said a press release.

A ceremony will be held before the third T20I between Pakistan and Sri Lanka, which will be attended by Pakistan President Dr. Arif Alvi and PCB Chairman Ehsan Mani.

Lahore’s Gaddafi Stadium turning pink to create awareness about breast cancer. The stumps for the last #PAKvSL T20I are being branded in pink. All sponsors of the series have also changed their branding colours in the ground to pink.#PINKtober pic.twitter.com/1C5ZQcGwq7

— Pakistan Cricket (@TheRealPCB) October 9, 2019

The President will pin pink ribbons on both team captains, while players and match officials will don the ribbons over the course of the match.

The stumps for the last T20I of the ongoing series will be branded in pink. All sponsors of the series will also be changing their branding colors in the ground to pink.

The PCB encourage fans to wear pink to the Wednesday’s fixture.

Pakistan has the highest burden of breast cancer among all Asian countries and this initiative is a part of #PINKtober, which is breast cancer awareness month.

As many as 12,000 ribbons will be distributed among the crowd and 750 pink colored shirts will be handed out to the spectators in various stands.

One in nine women is at a high risk of developing breast cancer in her lifetime. However, if detected at an early stage, chances of survival increase over 90 per cent.

Earlier, Paris’s most famous icon turned pink as part of a push for breast cancer awareness.

October is breast cancer awareness month, and Paris officials did their part to raise awareness by lighting the Eiffel Tower in pink.

The illumination is part of the ‘Ruban Rose’ event launched by Paris’ Mayor Anne Hidalgo, who was on hand to witness the spectacle.