Consumer Electronics Show (CES)., the annual tech show to kicks off in Las Vegas on Jan. 7

It isn’t just about showing off the coolest laptops, TVs and gadgets.

Consumer Electronics Show also a time for Facebook and Twitter to make some noise of their own.

Social media companies historically haven’t had a big presence at the trade show

These companies expand beyond social networking.

Facebook owns virtual reality headset maker Oculus and continues to grow its line of Portal video chat devices.

Twitter, in a bid to be more of a media player, has struck partnerships with sports leagues.

Also entertainment companies to fuel chatter during live events.

But this growth comes as Twitter and Facebook grapple with concerns that social networks are harming democracy, fueling misinformation and putting the privacy of their users at risk.

Cambridge Analytica made waves last year after the public found out it harvested the data of up to 87 million Facebook users without their consent.

Twitter criticized for not doing enough to combat online abuse, especially against women.

Executives of these companies will have a chance at CES to highlight the solutions they’re exploring.

CES is also a time for social networks to schmooze with brands and clients about potential new partnerships.

And with CES being a major live event, you’ll see in real time how businesses are using social networks to generate buzz for their latest devices.

Consumer Electronics Show 2020

CES is the largest and most influential technology event on the planet.

Every major and emerging industry represented, the entire technology ecosystem gathered together in one place to conduct business.

It’s the proving ground for trans-formative tech such as 5G connectivity, artificial intelligence, augmented and virtual reality, smart cities, sports, robotics and more.