The popular social media application Instagram has quite interesting features for its users in terms of businesses, traffic control and more.

Among the features, the ‘Swipe-Up’ feature in Instagram stories can be a game-changer when it comes to driving traffic to your website or blog.

However, it is only available to Instagram business accounts with over 10,000 followers or verified accounts.

The ‘Swipe-Up’ feature is perfect for businesses looking to share new content or products for their followers to easily have access to.

Below are few steps to know how to use the ‘Swipe-Up’ feature:

How to Add a ‘Swipe-Up’ Link to Your Instagram Story?

1. Go to your main Instagram feed, and tap the camera icon in the top left corner to create an Instagram Story.
2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
3. Tap on the chain link icon and enter your URL. (Remember, you can only add links if you’re a verified user or an Instagram business account with over 10K followers).
4. Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up.
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The ‘Swipe-Up’ feature has been an extremely popular tool for Instagram users.

Also, you may have also heard about Instagram’s new ‘Shoppable Stickers’ feature, which offers a new way for brands and businesses to tag products and monetize content.

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