The COVID-19 pandemic has disrupted life for many, including children in need of lifesaving, routine immunizations.

In countries like Pakistan, additional lockdown as a result of the pandemic have been compounded by an existing hesitancy in some communities to vaccinate children as well as global disruptions to the delivery of immunizations.

That’s why Facebook’s Data for Good team recently worked in partnership with the United Nations Children’s Fund (UNICEF) to better understand constraints to vaccine adoption in Pakistan with the objective to help the development sector have better insights for effective, local outreach.

The campaign reached 7.2 million people in Pakistan, with post-campaign survey results showing that those exposed to the campaign were more inclined to vaccinate their children at a healthcare center.

“Interruption of health services due to COVID-19, has resulted in a large number of children missing out on their routine immunization increases the risk of outbreaks of diseases in Pakistan, says Aida Girma,” UNICEF Representative in Pakistan.

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