Google Maps is rolling out the ability for confirmed businesses to message customers directly from the app.

According to the reports, Google Search will also be getting a similar feature soon. In an effort to make it easier for businesses to connect with potential customers and vice versa, Google Maps is improving messaging capabilities and customer insights. Besides clicking on the Message button on the business profile, customers will be able to converse with businesses owners from posts they create.

Google Maps will soon have more metrics to give business owners a ‘deeper understanding’ over how customers discover their business profiles.

Google announced the new features for businesses on Google Maps and Google Search through a post.

After turning messages on from the Business Profile, experienced businesses will be able to reply to customers on Google Maps from the business messages section located in the Updates tab.

Also, if customers try calling businesses and the call isn’t answered, they will be prompted to send a message.

Starting this month, Google will show businesses a detailed list of the search queries to the customers to use and find their businesses on Google.

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