• Snapchat has launched a one-year accelerator programme for 25 Black innovators.
• Applicants will receive monthly stipends, mentorship and product updates.
• The company says the campaign is part of its continuous efforts to represent Snapchatters’ diversity.

A one-year accelerator programme will provide cash, coaching, and other tools to 25 Black Snapchat entrepreneurs, the firm said today. The initiative follows comparable initiatives at other significant platforms to promote upcoming creators from historically underrepresented backgrounds.

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As per Snap, “Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more.”

Added, “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.”

Snap promises chosen applicants monthly stipends, mentorship, and early product updates.

Snap will pay each participant $10,000 each month for a year “to support the applicants’ creative endeavors,” They’ll also obtain the App Star’s status and a Google Pixel 7 Pro.

This App has the latest digital business to develop initiatives for minority creators, offering money and other resources while acknowledging job hurdles. YouTube revealed recipients for its #YouTubeBlack Voices Fund earlier this year, continuing a 2020 commitment to “amplify” Black talents over three years.

The business says the campaign is part of its continuous efforts to represent Snapchatters’ diversity and interests.

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The initiative is in conjunction with Google Pixel, UNCMMN, and Westbrook Media and is part of Snap’s 523 programme, which “designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources.”

Snapchat will pick creators by early September after accepting applications until August 12.