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Hideo Kojima intended to include ‘corporate advertising’

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Hideo Kojima intended to include 'corporate advertising'

Hideo Kojima almost included ads to a Nintendo DS game to cut its price.

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  • He planned to use the Nintendo DS’s upper screen to show ads.
  • Hideo Kojima almost included ads to a Nintendo DS game to cut its price.
  • Metal Gear Solid and Mario Kart 8 contain adverts.
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Hideo Kojima almost included commercials in a Nintendo DS game in order to lower the price, but ultimately decided against it.

Kojima disclosed his earliest intentions for Lunar Knights, a 2007 Nintendo DS JRPG, on Twitter. He planned to use the Nintendo DS’s upper screen to show ads.

“We set the upper screen of the Boktai DS version [to] a ‘pseudo-sun’. What I wanted to do was to put ‘corporate ads’ on the upper screen and use the revenue from those ads to lower the price of the packaged product (almost free),” Kojima tweeted.

“I gave it up because there were not many supporters and there were many obstacles to overcome, but it is not a rare project now.”

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