“At Apple, we try to create world-class products that provide our users with the greatest experience possible. We fell short of this commitment with the launch of our new Maps last week. We sincerely apologize for any inconvenience this has caused our customers, and we are working hard to improve Maps”, Cook wrote.

One of many, to put it nicely, curiosities from the introduction of Apple Maps, a product that will commemorate its tenth birthday later this month, was the liquid Brooklyn Bridge.

The app had one of the most rough starts for any Apple product in recent memory, but the company has invested enough in it to make it excellent mapping software and a viable competitor to Google Maps.

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After Apple and Google disagreed, Apple Maps was born. Although it may be tough to remember in the present, the two companies were cordial back when the iPhone first came out.

When the iPhone was first introduced, Eric Schmidt, the CEO of Google at the time, was a member of Apple’s board of directors, and Google Maps and YouTube were two of the few apps that came preloaded on every iPhone.

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