• Buzzfeed is investing heavily on AI-generated content.
• Company intends to create quizzes for the website using ChatGPT’s Open AI.
• The creative process will increasingly become AI-assisted and technology-enabled.

BuzzFeed a digital media company, is investing heavily on AI-generated content. According to source, the company intends to create quizzes for the website using ChatGPT’s Open AI as the first step towards creating more content using the cutting-edge learning engine within ChatGPT. In a similar development, the business recently declared it will reduce its employment by around 12%. BuzzFeed CEO Jonah Peretti wrote in a memo to staff members, “In 2023, you’ll see AI inspired content shift from an R&D stage to part of our core business, increasing the quiz experience, informing our brainstorming, and personalizing our content for our audience.”

Peretti stated in the message that “the creative process will increasingly become AI-assisted and technology-enabled,” according to source. We see the advances in AI opening up a new era of creativity that will allow humans to harness creativity in new ways with endless opportunities and applications for good. If the past 15 years of the internet have been defined by algorithmic feeds that curate and recommend content, the next 15 years will be defined by AI and data helping create, personalize, and animate the content itself. A source reports that AI in publishing “may inspire fresh ideas and invite audience members to co-create tailored content, benefiting both content providers and audiences.”

Also Read

BuzzFeed to go public after raising less money than expected

NEW YORK: American digital company BuzzFeed, known for its viral content and...