• MG Motors India has created a virtual mirror setting of its pavilion for the Auto Expo.
• Visitors will be able to personalise MG vehicles and finalise car purchases.
• The platform is accessible on mobile as well as other web browsers.

MG Motors India announced that it had partnered with Metadome, a provider of immersive 3D and extended reality (XR) technology, to build its Auto Expo 2023 pavilion in the metaverse. The automaker’s metaverse, known as the MGverse, will let users visit its pavilion at the Auto Expo 2023 event from the convenience of their homes in a fully working virtual world. In the MGverse, visitors will be able to customise MG vehicles and complete car purchases while interacting with them as digital avatars.

By entering the metaverse, MG Motors India hopes to attract a clientele of modern, tech-savvy vehicle lovers.

“With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences,” Gaurav Gupta, Chief Commercial Officer, MG Motor India, said in a statement.

The business will be displaying the updated 2023 MG Hector in a virtual mirror setting of its Auto Expo tent in the MGverse.

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The Air EV, MG4 EV, MG5 EV, and MG Marvel R EV will also be displayed at the event, which is scheduled to begin on January 12 in Delhi. Customers will also be able to see other MG car models.

The carmaker introduced the MGverse metaverse in June of the previous year.

The platform is accessible on mobile as well as other web browsers and the company also intends to make similar experiences available for Virtual Reality (VR) headsets, to provide a more realistic experience at home and in dealerships.

The interest in metaverse among automakers has been simmering for a while now.

Ford, as well as Nissan and Toyota, have also waded into the sector.

More companies from the automobile industry are expected to enter the metaverse in the coming months.

As per Nvidia, the metaverse technology is expected to drive upcoming trends in the automotive industry starting this year.

“Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer,” the tech firm had said in an official post.

The market opportunity for the metaverse could reach $800 billion (roughly Rs. 59,58,700 crore) over the next two years, research reports suggest estimate.