• Nokia is changing its logo and strategy for the first time.
• Nokia will concentrate on selling equipment to other businesses.
• Nokia is now a “business technology company,” not merely a maker of smartphones.

The Head of Nokia’s telecom equipment division, Pekka Lundmark, presented a three-phase plan: reset, accelerate, and scale. Nokia is altering its logo for the first time in 60 years to signify the change in strategy now that the first phase of the plan is complete.

No particular color scheme is allocated because Nokia is doing away with the blue color and replacing it with whatever is better suitable for the circumstances. According to Lundmark, Nokia is now a “business technology company,” not merely a maker of smartphones.

“There was the association to smartphones and nowadays we are a business technology company.”

Nokia will concentrate on selling equipment to other businesses in addition to expanding its telecom equipment business. They include tools for automated manufacturing and private 5G networks, which would put the business in direct competition with Microsoft and Amazon in the market. Nokia is contemplating expanding and developing in further sectors, according to Lundmark.

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