• Social media companies are developing new subscription models to make up for lost revenue.
• YouTube is currently offering a YouTube Premium subscription.
• If someone chooses to subscribe to YouTube for $12 per month.

YouTube: It appears that the majority of social media companies are working to develop new subscription models to make up for the revenue they have lost as a result of the legal battles they are currently involved in over ad tracking issues. Keeping this in mind, Twitter users have devised various schemes to pay for previously free services. In the case of YouTube, which already offers a YouTube Premium subscription, free functionality is now being charged, and the video quality is being tested if users do not opt for premium subscriptions.

A new 1080 premium video quality setting and Enhanced bitrate were discovered by a Reddit user. Although it seems shocking that a platform would advertise full HD videos with faster frame rates than usual, we can easily believe it because YouTube is testing preventing free users from accessing 1080p videos at 60 or 120Hz.

The highlighted Premium in the screenshot up top makes it abundantly clear that a YouTube Premium subscription is required in order to access the video qualification option. YouTube has done this before; in October, the company labelled its 2160p60 setting as Premium with the caption “Tap to upgrade.”

The company is dividing 1080p videos into lower and higher frame rate tiers to test this new setting after some users complained that the bitrate on some YouTube content is lower.

If someone chooses to subscribe to YouTube for $12 per month, they will enjoy YouTube Music Premium, get an ad-free experience, have access to background playback, and have it easier to download content for offline use.

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