• Trump launches “Trump Sneakers” at Sneaker Con after $354.9M court penalty.
• Collection: $399 high-tops, $199 laceless athletic shoes with “T” and 45.
• Mixed reactions at debut, cheers and boos for Trump’s move.

Former President Donald Trump has entered the world of fashion with the launch of his own line of sneakers, named “Trump Sneakers,” just a day after a New York judge ordered him to pay $354.9 million in penalties for fraudulently overstating his net worth.

The Sneaker Con event in Philadelphia served as the debut platform for Trump’s new venture, where he expressed his excitement, stating, “I’ve wanted to do this for a long time. I think it’s going to be a big success because I work with some amazing people who came up with this.”

During the launch event, Trump revealed his intention to connect with the younger generation through his sneaker line, emphasizing, “We’re going to turn this country around fast. We’re going to remember the young people, and we’re going to remember Sneaker Con.”

The Trump Sneakers collection features three unique designs, including a pair of high-tops adorned with a gold “T” on the outside, named the “never surrender high top sneaker,” priced at $399. Additionally, there are red and white laceless athletic shoes priced at $199, both featuring a “T” and the number 45 on the sides.

Each sneaker purchase includes extra laces and a Trump “superhero charm.” The website selling the sneakers also offers a line of perfume and cologne, although it’s clarified that these products, along with the trainers, are unrelated to the Trump Organization or Trump’s presidential campaign.

CIC Ventures LLC has obtained a license to use the former president’s name, image, and likeness for marketing the sneakers. Despite the enthusiastic reception from some attendees, Trump received a mix of boos and cheers for his announcement, reflecting the polarized sentiments surrounding his ventures.

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