In an effort to boost user interaction and content exploration, WhatsApp, the popular messaging app owned by Meta, is reportedly preparing to introduce a feature suggested by WABetainfo that recommends similar channels to users.

This initiative comes after the introduction of the widely-used channels feature last June, enabling administrators to share various types of content, including text messages, photos, videos, stickers, and polls.

According to WABetaInfo, the upcoming update will incorporate a feature suggesting comparable channels to users who are either following new channels or exploring content from those they already follow.

The proposed list of channels aims to enrich user experience by presenting options relevant to their interests, with only verified channels being recommended to ensure credibility.

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It’s important to note that the recommendations will be based on the thematic similarity of channel content rather than personalized algorithms analyzing individual user interests.

This move is anticipated to benefit users who may not be familiar with all available channels, providing them with a wider array of relevant and engaging content.

The report also highlights the potential support this feature offers to channel owners by expanding their audience reach. By suggesting similar channels, WhatsApp aims to enhance user experience and assist channel creators in reaching a broader and more diverse audience.