Google has expanded access to its customizable AI assistants, called “Gems,” directly within Google Workspace applications such as Docs, Sheets, Slides, Drive, and Gmail.

Previously exclusive to the Gemini app, Gems now appear in the side panels of these apps, enabling users to utilize tailored AI tools without switching platforms.

What Are Gems?

Gems are specialized versions of Google’s Gemini AI, designed to assist with specific tasks like content creation, code writing, or sales pitch development. Users can customize Gems to fit their particular needs—such as focusing on brand messaging or exam revision—and upload relevant files to provide task-specific context.

The platform offers key features that enable users to access a variety of pre-made or custom Gems directly within Workspace apps, facilitating streamlined workflows.

Users can also create new Gems through gemini.google.com or via the side panel, making it easy to tailor tools to specific needs. These Gems are designed to support targeted tasks such as copywriting, sales communication, and content review, with seamless integration of Workspace features like @-mentions and file access to enhance collaboration.

Google highlights several use cases, including generating audience-specific social media content, assisting with sales conversations by leveraging company or industry data, summarizing relevant content for users’ roles or internal documentation, and testing messaging from different personas, such as C-suite executives, to refine communication strategies.

The rollout began on July 2nd to all Workspace users with Gemini access and may take up to 15 days to reach everyone.