• A startup is offering a human-size emotional support bear that can assist your back, neck, and knees.
• Puffy costs $160 (Rs 13,069) and weights 3.2 kg.
• Ina Marholeva and Tonia Berdankova created the Bulgarian teddy company.

Some of us own plushies for emotional support, whether it’s a panda or a dog stuffed toy. A startup is offering a human-size emotional support bear that can assist your back, neck, and knees.
Bear’s Love Puffy has a human body and a bear’s head.  “a very personal product invented by an ordinary woman who is afraid of being alone,”

The bear costs $160 (Rs 13,069) and  “replaces the need for the physical presence of a person in various moments and situations of daily life, especially during long lonely nights”, plush bear weights 3.2 kg.

The brand touts the teddy’s emotional support, comfort, peace, healthy embrace, and individual image and design.

“Puffy gives warmth, hugs and peace. He significantly reduces the feeling of loneliness. You can cuddle him before falling asleep, sleep in his arms, lie comfortably next to him on the couch or lean against him on the floor,” the site suggests.

The giant and extra-large teddies are constructed of plush, cloth, and polyurethane foam.

Ina Marholeva and Tonia Berdankova created the Bulgarian teddy company.

Customers posted product reviews online. One user stated, “The first few days I felt a bit strange until I got used to his presence because he seems like a real person, but now I can’t imagine walking in and him not being home.”

One user stated, “The first few days I felt a bit strange until I got used to his presence because he seems like a real person, but now I can’t imagine walking in and him not being home.”

“I’ve always been afraid of the dark, but since he’s been in my bedroom I feel like I’ve stopped being afraid. And the noises outside don’t startle me, I just snuggle into it and fall asleep without problems,” another said.

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