An Egyptian designer has created a dress that can help travellers discover Egypt’s ancient sights using a QR code in an unusual blend of fashion and technology.

Wearers of Alaa Ahmed El-Sheishtawy gowns can scan the QR code to access an app with vital information, including addresses, operating hours, and entrance fees for a variety of tourist attractions.

El-Sheishtawy tells the media, “There is also information on the artefacts available at each site which tourists can use to learn about what they are seeing, especially if they don’t have a guide with them.”

Read more: Egypt ‘digitally unwraps’ mummy of famed pharaoh

An Egyptian designer has created a smart dress that has its own QR code which shows information about Egypt’s top tourist attractions pic.twitter.com/bXJaWVB4BJ

— Reuters (@Reuters) January 24, 2022

The QR code was embroidered on the sleeve of a dress in such a way that it blends in with the design and does not stand out. The application is available in three languages.

El-Sheishtawy plans to seek funding for the commercialization of her ‘Pharose‘ brand. Her designs have been influenced by Egyptian pharaonic civilization. She hopes to expand her brand to include apparel for men and children in the future.