• Loren Merchan, daughter of Manhattan Judge Juan Merchan.
• Juan is a digital strategist known for progressive digital strategies at Authentic Campaigns.
• She has been involved in high-profile Democratic campaigns.

Loren Merchan, aged 35 and born in 1989, excels in progressive digital strategies, notably at Authentic Campaigns. Renowned for her roles in high-profile Democratic campaigns, including as digital director for Vice President Kamala Harris’ 2020 presidential bid, she rose to become Partner, president, and COO within the firm.

Despite professional success, Merchan has faced criticism, notably from former President Donald Trump, who accused her of bias due to her father’s role as a judge. Trump labeled her a ‘Trump hater’ and criticized her involvement in her father’s upcoming criminal trial.

In June 2023, Loren married Taylor Harper, a Geographer at the United States Census Bureau. Born in South Farmingdale, New York, Merchan earned degrees from SUNY Geneseo and Syracuse University’s S.I. Newhouse School of Public Communications.

Dedicated to achieving results, Merchan’s work sets standards and contributes to electoral successes, having worked with firms like Revolution Messaging and Bayard Advertising.

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