TikTok Testing Snapchat Style Disappearing Stories Feature

Arhama Altaf

06th Aug, 2021. 04:35 pm
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Globally popular video-sharing platform TikTok is testing a new vanishing clips feature similar to functions on Snapchat, Facebook and Instagram.

TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted.

It comes after messaging application WhatsApp introduced a feature for users to post photos or videos that vanish after they are seen.

TikTok, which is owned by China’s ByteDance, told: “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.”

“Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community,” the spokesperson added.

Earlier on August 3, Twitter ended its Fleets function which allowed users to post photos and videos that disappeared after 24 hours.

Fleets was first announced in March last year in response to the popularity of Snapchat and Instagram Stories.

In the eight months that Fleets was available, Twitter added a number of new features, including GIFs, stickers and different coloured text.

However, the feature did not become as widely used as the company had hoped.

Earlier, Snapchat, a multimedia messaging app, had started working to make a level with TikTok in the international market.

The new features added by Snapchat would definitely go a long way towards helping it stay relevant in an increasingly competitive social media landscape.

The social media platform started off with an experiment in Australia and New Zealand that allowed users to add popular music as background music for their Snaps.

The company is trying to innovate by testing out a brand new feature that might allow users to make their own sounds that they can add to their Snaps.

The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos.

TikTok Testing Snapchat Style Disappearing Stories Feature

Arhama Altaf

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