Sheikh Mohammed bin Rashid Announces Dh150 Million Fund for Content Creators in UAE

During the 1 Billion Followers Summit organized by the New Media Academy in Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, revealed a significant initiative. He announced the allocation of a Dh150 million fund to support content creators and establish a permanent headquarters for influencers, providing year-round assistance.

Highlighting the importance of media in reflecting communities and aspirations, Sheikh Mohammed stressed the need for media to stay updated on global knowledge, sciences, and technologies. He emphasized content creation as a powerful tool to convey the UAE’s story, traditions, cultural achievements, and the creativity of its new generations.

The newly introduced Dh150 million fund aims to assist content creators in developing impactful content, honing their skills, and entering global markets. It also seeks to attract investments in the growing new media sector, promoting storytelling and empowering local content creation.

As part of this initiative, a permanent influencers headquarters will be established through collaboration between the UAE Government Media Office and the New Media Academy. This hub aims to bring together top influencers and content creators, providing an optimal environment for creating high-quality content contributing to sustainable development goals.

The headquarters will offer various services, including a dedicated studio, courses on storytelling, photography, broadcasting, and platform management. Content creators will have the opportunity to gain expertise, learn skills, receive technical support, and collaborate with industry giants like Google and Facebook.

Mohammad Al Gergawi, Minister of Cabinet Affairs, emphasized that the establishment of a permanent influencers headquarters aligns with Sheikh Mohammed’s vision to support content creators, talents, and innovators, transforming the digital media sector. The initiative aims to provide exceptional opportunities for content creators to fulfill their potential, grow their businesses, and showcase the accomplishments and ambitions of the Emirati people globally.

This announcement coincided with the graduation of 90 content creators as part of the ‘Social Media Professional Program’ and the 4th cohort of the ‘Faris Al Muhtawa Incubator Program.’ These programs, in collaboration with the UAE Government Media Office and New Media Academy, contribute to nurturing talents and innovators in the digital media sector.

Overall, Sheikh Mohammed’s directives and the newly announced initiatives highlight the UAE’s commitment to investing in creative talents, enhancing its global media presence, and solidifying its position as a hub for digital content internationally.

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