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Consumer confidence shows gradual recovery, survey finds

The findings are based on a telephonic national sample of 2,132 respondents, with a margin of error of ±2.2%.

KARACHI: A recent national survey indicates that overall economic stabilization is holding, even amid quarterly fluctuations in sentiment.

While overall consumer confidence is down compared with the previous quarter, it remains materially higher than the same period last year, suggesting that ongoing course corrections are yielding gradual recovery.

Future expectations among the public appear resilient. The Consumer Confidence Index (CCI) stands at 98.2, close to neutral, with 61.6% of respondents expecting household finances to either improve or remain unchanged.

Analysts note that this supports a narrative of cautious optimism, reflecting confidence in the medium-term impact of economic reforms.

Household income outlook remains positive, with a Net Income (NI) score of 108.1. Around 63% of respondents anticipate their incomes will increase or stay the same, reinforcing expectations of an income-side recovery.

The survey also highlights areas of concern, including prices and employment, which respondents cite as key pain points.

Policymakers are encouraged to use this data to justify targeted relief measures, supply interventions, and job facilitation programs while acknowledging ongoing hardship.

Demographically, confidence has fallen most sharply among urban residents and individuals aged 30–49, indicating the need for policy communications focused on urban cost-of-living pressures and job security.

The findings are based on a telephonic national sample of 2,132 respondents, with a margin of error of ±2.2%, providing an independent, data-driven snapshot of public sentiment.

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