- China is one of Nike’s most important markets.
- China is also a key manufacturing hub for the brand, producing roughly one-fifth of Nike’s footwear and apparel.
- Nike Run Club, which allows users to track their runs and participate in challenges with friends, has more than 8 million users in China who have collectively covered more than 600 million kilometers (nearly 373 million miles).
Nike is deactivating its Run Club app in China, making it the latest Western company to restructure its operations in the world’s second-largest economy.
The US sportswear company informed runners in mainland China that the app will “cease service and operation” on July 8.
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A Nike (NKE) spokesperson told that the company would roll out a “localized” platform for Chinese runners in the future and would continue to invest in updating its digital platforms in China.
“We are creating an ecosystem from China for China, specifically catered to the region’s unique consumer needs,” the representative said.
China is one of Nike’s most important markets. According to its most recent annual report, the company made nearly $8.3 billion in revenue in Greater China, which includes Hong Kong and Taiwan, in the previous fiscal year. That was more than its combined sales in the rest of the Asia Pacific and Latin America.
China is also a key manufacturing hub for the brand, producing roughly one-fifth of Nike’s footwear and apparel.
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According to a company statement on the app, Nike Run Club, which allows users to track their runs and participate in challenges with friends, has more than 8 million users in China who have collectively covered more than 600 million kilometers (nearly 373 million miles).
